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CARMAX Senior Software Developer - Salesforce Marketing Cloud (Remote) in Richmond, Virginia

7041 - CarMax Shockoe - 140 Virginia Street, Richmond, Virginia, 23219

CarMax, the way your career should be!

Your expertise shapes our business

At CarMax, we want to disrupt our industry by empowering customers to buy a car on their own terms. And at the heart of that innovation are new digital products. Working on many different aspects of the customer experience, our Software Developers research and discover new opportunities, and shape products to fulfil them. From inception to completion, you will develop tools and technology, learning quickly from our spirit of experimentation. Overall, you will have a direct impact on improving the performance of our business and ensuring customers can buy the vehicles they want in a way that’s right for them.

What you will do – Essential responsibilities

  • Build and maintain automated marketing programs in the Salesforce Marketing Cloud platform and associated services

  • Understand the real-life challenges of customers and discover what they need to move seamlessly between the online and in-person shopping experiences

  • Collaborate with colleagues in marketing, design, product management and systems architecture to develop experimental solutions, pilot technology, and functionality

  • Advise on strategic fit of technology and scaled solutions for enterprise

  • Market your new ideas internally and evolve them according to feedback and critique within an agile environment

  • Partner with Salesforce on platform innovation, trends, best practices and DevOps maturity

  • Plan and implement solutions to optimize the delivery pipeline

  • Onboard new product and marketing teams to the platform

  • Provide technical consulting and engineering solutions to marketing teams

  • Review and implement new tools, capabilities, and automation

  • Create technical runbooks, documentation and training

  • Foster strategic planning and vision

  • In conjunction with Enterprise and Solution Architects, define and provide architectural guidelines, practices and standards

  • Implement platform security and stability solutions

  • Partner with front-end developers on customer communications

  • Encourage and foster innovation

Transform the customer experience

It takes a passion for technology to develop ground-breaking experiences. Working collaboratively and creatively as part of a close-knit team, you will be part of the development process from end to end: consulting users, carrying out experiments, tackling complex business problems and implementing new communications experiences for customers. You’re able to balance customer needs with business goals and know how to deliver technical solutions that enhance business value. Creative, curious and highly analytical, you never stop learning and thrive on constant change in the digital marketplace.

Technical Expertise:

  • Ability to engage in support situation and effectively, efficiently, and quickly drive to a successful resolution

  • Proven experience leveraging existing software, development of reusable components, and elimination of redundancy in designs

  • Understanding of end-to-end system design, from the top to the bottom of the stack

  • Ability to learn the system, including downstream systems, outage impacts, and limitations

  • 3+ years of ExactTarget / Salesforce Marketing Cloud application development experience required

  • Working knowledge of programming languages/platforms such as C#, .Net, Azure, cloud-based SaaS and PaaS solutions is preferred

  • 5+ years of experience working with an RDBMS such as MySQL, Oracle, or MS SQL Server

  • Experience with cloud hosted solutions such as Azure, AWS, Google

  • Experience with web services (SOAP/REST), ETL, and other standard integration techniques

Qualifications and requirements

  • Demonstrated ability to gather, evaluate, and present performance metrics and benchmarks to resolve or prevent system problems

  • Evaluate and interpret complex system error logs, performance metrics, and other application or server output in order to identify problems in server performance or application execution

  • Familiarity with security standards such as TLS, SSL, SSO and data encryption

  • Experience in dual track agile with matrix managed product teams

  • Proven experience working effectively with multiple areas of the business community in order to gather requirements and translate those requirements into solutions

  • Demonstrated ability to compare and contrast alternative approaches to meet objectives while assessing risk both quantitatively and qualitatively

  • Evaluate the ROI (Return On Investment) of systems development & enhancements and effectively weigh the financial alternatives involved with various technical solutions and proposals

  • Proven experience solving technical problems and presenting solutions

  • Excellent analytical, troubleshooting, and problem-solving skills

  • Demonstrated ability to effectively estimate effort, duration and impact required to accomplish requested tasks/projects

  • Evaluate long term impacts when making recommendations and decisions

  • Possess strong organizational and time management skills

  • Document findings and solutions that meet the business needs

  • Present alternative solutions to technology management and business users

  • Possess effective presentation development and delivery skills including the ability to adjust presentations to match appropriate audience

  • Influence and communicate effectively with business and technology associates

  • Strong interpersonal skills

  • Proven skills and experience mentoring team members

  • Self-organize and multi-task in a highly collaborative team environment

  • Participate in a 24x7 on-call rotation as scheduled, and perform after hours support as needed

  • A degree in Computer Science or a related discipline

  • Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant is preferred



  • 3+ years of experience as Marketing Cloud developer and/or administrator managing data structures, subscriber data management, configurations, dynamic messages, landing pages

  • Expertise and hands-on experience with Marketing Cloud Builders and Studios, including Journey Builder, Content Builder, Automation Studio, Email Studio

  • Fluent in Marketing Cloud scripting languages (AMPscript, JavaScript)

  • Develop responsive email templates with extensive knowledge of AMPscript

  • Fluency implementing automated solutions utilizing Marketing Cloud Server-Side JavaScript

  • Experience with front-end development building cloud pages HTML, CSS, JavaScript and AMPscript

  • Extensive knowledge of Marketing Cloud’s contact data model and proficiency with SQL

  • Extensive experience with Journey Builder and Audience Builder configurations

  • Experience with email and/or marketing automation software and integration with databases

  • Solid understanding of Salesforce Marketing Cloud custom application design including knowledge of limits, throttling, security, APIs, etc., on the Salesforce platform.

  • Experience with API First design and implementation. FFLib experience a bonus.

About CarMax

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.

Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.

CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.

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