CARMAX Sr. SEO Strategist in Richmond, United States

7041 - CarMax Shockoe - 140 Virginia Street, Richmond, Virginia, 23219

CarMax, the way your career should be!

Purpose of the role

As a Sr. SEO Strategist, you have a critical role within CarMax. You help to define strategy and dictate pace for a key channel of a Fortune 500 company, directly contributing with significant corporate revenue and sales growth. On your backpack you brought a high level of intellectual curiosity and a good amount of SEO experience with very large e-commerce websites, from both content and technical perspectives. Designing solutions to old and new SEO problems is more than a style, it is your passion. Knowing you count with full support of a powerful and innovative organization, you recognize you joined a team determined to write a whole new chapter in the SEO industry history and could not be more excited for all that lies ahead.

Qualifications and Requirements

  • Minimum of 5-7 years of SEO experience required, SEO at large consumer brands a big plus

  • Minimum of 2 years of SEO experience with very large e-commerce websites required

  • Very strong analytical ability, read SEO reports to get insights and find new opportunities

  • Familiarity with Major SEO tools, e.g., Conductor, Bright Edge, STAT, Search Console, Ahrefs, etc.

  • Experience designing SEO performance reports

  • Experience working with SEO web developers

  • Experience working with UX designers, a plus

  • Experience with creation and/or execution of SEO testing

  • BS in Marketing, Business or Computer Science preferred

  • Experience as a speaker in SEO conferences a plus

Sr. SEO Strategist

About this job

CarMax is looking for a Sr. SEO strategist to join our SEO team in our quest to once more revolutionize car buying and selling. You will work side-by-side with elite teams of designers, developers and analysts, defining and delivering SEO strategies to improve rankings of thousands of keywords. You will work and learn with all facets of SEO, from crawling budget, link flow and content optimization to programmatic SEO and large-scale testing opportunities.

What you will do – Essential Responsibilities

  • Monitor SEO performance to identify new opportunities

  • Define strategy and lead execution of on-page optimization

  • Design and lead the execution of SEO testing

  • Manage and grow a large set of tracked keywords

  • Team up with Business Analysts to continuously evolve SEO performance tracking and reporting

  • Partner up with Product teams to maximize synergy between SEO and UX optimization

Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application .

If you have technical problems when submitting your application, please contact us by phone (888) 922-7629 ext. 3888 or email

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.

Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.