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CARMAX Analyst, Marketing Analytics in Richmond, United States

7041 - CarMax Shockoe - 140 Virginia Street, Richmond, Virginia, 23219

CarMax, the way your career should be!

Analyst, Marketing Analytics

Richmond, VA - Shockoe

About this job

The Analyst, Marketing Analytics will be responsible for delivering actionable consumer insights and behavioral metrics that help the organization:

  • Further understand how consumers shop for and sell cars online

  • Identify opportunities to attract more customers to carmax.com

  • Measure and improve the profitability of our digital acquisition channels

  • Develop and enhance strategies that meet evolving consumer and business needs

What you will do – Essential Responsibilities

A short, bulleted description of the main challenges and responsibilities of this position – these should be prioritized in order of importance. Keep to approximately 5 bullets.

Purpose of the role

  • Design and manage research/analysis initiatives, utilizing in-depth knowledge of CarMax’s business and marketing expertise, to better understand how to improve CarMax’s ability to drive customer traffic.

  • Analyze research/analysis data and translate results into clear and useful business insights for the CarMax’s media, communication and creative teams, and department leadership; informing overall marketing strategy and budgeting, creative execution, and media mix.

  • Guide and consult with marketing partners on implementation of research/analysis recommendations.

  • Create and distribute reports to influence strategic decision-making

Qualifications and Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor's Degree in quantitative major with 2+ years of relevant experience

  • Strong analytical thinker with a proven track record of providing actionable insights and clear strategic direction

  • Experience with qualitative and quantitative research methods & reporting tools

  • Demonstrated ability to effectively communicate through written reports and oral presentations with all levels of management

  • Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment

  • Strong teamwork skills and the ability to partner with cross-functional teams to deliver work

  • Experience/Proficiency with MS Excel, MS PowerPoint, Statistical Analysis Software; Database experience required

  • Willingness to travel up to 10% of the time

About CarMax

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.

Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.

CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application .

If you have technical problems when submitting your application, please contact us by phone (888) 922-7629 ext. 3888 or email recruiting_net@carmax.com.

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.

Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.

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